One in ten swipes on Tinder belongs to a brand Three more 2021 Tinder swipe stats Average number of Tinder dates active users went on per week: 1.5 Total number of times Tinder was been downloaded since launch: 430 million Number of languages Tinder was active in: 40 2019 figures showed that the app was viewed about two billion times per day globally, while in 2018, 1.6 billion swipes were made on the app per day. ![]() Tinder’s growth over the preceding decade means that far more matches would have been made closer to 2022 than its launch in 2012, but this match total figure averages out at around 550 million matches per month. 65 billion matches have been made on Tinderīy October 2021, 65 billion matches had been made on Tinder globally. Percentage of partnered adults saying they met their current partner online US lesbian, gay or bisexual adults and dating site/app use In one study almost twice as many partnered lesbian, gay or bisexual people than straight people said they’d met their partner via online dating or a dating app. Tinder has not released statistics about the sexual orientations selected by its user base, but research has suggested that LGBTQ people are more likely to use dating apps than non-LGBTQ people. In 2019 Tinder launched a function that allowed users to select their sexual orientation on the app, offering nine options: straight, gay, lesbian, queer, asexual, bisexual, demisexual, pansexual and questioning. Tinder lets you assign yourself one of nine sexual orientations ![]() Source: Tinder’s Future of Dating report 5. – Just under half of Tinder users had a video chat with a match during 2020 Mentions in Tinder messages of Animal Crossing, the game in which players can meet up virtually, shot up 30-fold in 2020 – 20 percent of users had a virtual date with a match before meeting in person According to research conducted by Tinder, 40 percent of Gen Z Tinder users said they would continue to go on digital dates even when venues opened. This is reflective of remote dating becoming a huge trend during pandemic lockdowns, but users seemed keen to continue with online meet-ups. Tinder mentions of ‘Zoom’ shot up 30-fold, with ‘DoorDash’ mentions triplingĪccording to stats from Tinder, in 2020, mentions of ‘Zoom’ in Tinder messages increased by a rate of 30, while mentions of the US home delivery service DoorDash went up by three times. Number of paying Tinder subscribers globally App chiefs agreed to halt age discriminatory price tiering – but only in California. Tinder paid the compensation in small checks plus free Super Likes and Tinder subscriptions. Tinder had charged users aged 29 and under $9.99 per month for tinder Gold, with users aged 30 and above paying $19.99. In 2019 Tinder was ordered to pay a combined $11.5 million in compensation payouts to up to an estimated 230,000 class members in California, after a plaintiff sued the app over its age-based pricing. In 2000 an investigation by consumer group Choice found that Tinder users studied in Australia who were in older age groups were charged more for Tinder Plus subscriptions that users in younger age groups. Tinder subscription price structures have become a hot topic, after it emerged that the app charged some older users more than younger users for subs, leading to accusations of age discrimination. In Q2 2021 9.6 million people globally paid a Tinder subscription: 17 percent of the app’s total user base of 57 million at the time, most of which used the free version of the app. Percentage of US adults by age group who use Tinder (April 2020) Tinder’s efforts to attract younger users seems to be working: while in 2022 a Gen Z user base dominates, as recently as 2020 a lower percentage of people in the US aged 18-29 than those aged 30-44 used Tinder. By introducing more video-focused functions a decade on from its Millennial-focused launch, Tinder has attempted to stave off competition from a new wave of smaller dating apps aimed purely Gen Z.Īpps such as Snack, Feels and Lolly market themselves as purely for users in their late teens to early 20s. ![]() Tinder has not released precise user age breakdowns in 2022 but has stated that over half of its users are members of Gen Z: born between 19. More than 50 percent of Tinder users are Gen Z members The Latest Tinder Statistics and Trends in 2023: 1. The Latest Tinder Statistics and Trends in 2023:.
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